Tag Archives: Interactive Media

North Carolina Loves College Basketball

If you’re moving to North Carolina for Elon’s iMedia program there are a few things you need to know about our great state, like how our BBQ is better than anyone else’s.  But the most important thing that North Carolinians obsess over is college basketball.  ACC basketball, to be specific.  North Carolina has what is called the “Big Four,” which is made up of Duke, UNC, N.C. State and Wake Forest.  Before the ACC expanded to include Miami, Boston College and Virginia Tech, all Big Four teams played each other twice a year, once at home and once on the road.  But the biggest rivalry among the Big Four, ACC, college basketball and all of sports is Duke v. UNC.

DUKE v. UNC – The Tobacco Road rivalry.  Duke and UNC are only separated by eight miles, which is just one of the reasons it’s the greatest rivalry in sports.  It’s a fact.  Here are some statistics to back up my claim:

  • Duke and UNC have won two of the past three national titles and four of the past 11
  • Either Duke or UNC has been in five of the past eight final fours and 22 of the past 31
  • Duke has been ranked #1 in the nation in 91 weeks since 1990 (tops), UNC is second
  • Duke and UNC have alternated victories in the last 11 meetings in the Dean Dome
    • Average score of those 11 games: Duke 78 UNC 77
    • Have met 44 times while both teams have been ranked in top 10 – record is 22-22
    • UNC (107) and Duke (96) have won a combined 203 NCAA tourney games
    • This year (2012) Austin Rivers made the first-ever game-winning buzzer-beater in Duke-UNC history (http://www.youtube.com/watch?v=3X1ewxVwhug)

Duke Blue Devils – History:  Duke has been a force to be reckoned with in college basketball since coach Mike Krzyzewski took over in 1980.  Duke has won four national titles under Coach K, tied for second in NCAA history behind UCLA.  Duke was the first team to win back-to-back titles in 1991 and ’92 since UCLA’s John Wooden teams in the 1970s.  This past season Coach K became college basketball’s all-time wins leader, surpassing his former coach and mentor Bob Knight with 903 wins (he currently sits at 927 wins. Visit www.903andcounting.com for more).  Duke has won 10 of the last 14 ACC Tournaments and 13 total under Coach K (which, despite what UNC coaches, players and fans say, is the real ACC Championship, NOT the ACC Regular Season, which Duke has won 12 times).  Duke currently has the most alums in the NBA at 16, and has a record 16 lottery picks.  Duke is also associated with what some call the greatest college basketball game ever played.  In 1992 Duke defeated Kentucky 104-103 in overtime of the Elite 8.  Christian Laettner (one of the best and most hated college players ever) hit the most famous buzzer-beater in the history of the game (http://www.youtube.com/watch?v=AY-iq58_oz4).

2011-2012 Season:

  • Won the Maui Invitational by beating Tennessee, Michigan and Kansas
  • Coach K recorded win #903 for most all-time in men’s basketball with a win over Michigan State.
  • The Blue Devils were ranked in the Top 10 the entire season and spent most of February in the Top 5.
  • Defeated UNC 85-85 on an Austin Rivers 3-point buzzer-beater after overcoming a 10-point deficit with just over two minutes to play.
  • Ryan Kelly sprained foot before the ACC tournament – did not play rest of year.
  • Lost to FSU in ACC Semis 62-59.
  • Lost first game of NCAA Tournament to Lehigh 75-70, marking the first time Duke lost back-to-back games in three years.
  • Final Record: 27-7, (13-3).

Outgoing Players:  (Graduating) Miles Plumlee; (NBA) Austin Rivers; (maybe-NBA) Mason Plumlee.

Incoming Players:  Rasheed Sulaimon, Alex Murphy (red shirt), Marshall Plumlee (red shirt).

UNC Tar Heels – History:  The University of North Carolina at Chapel Hill boasts one of the other greatest coaches (and programs) of all-time in Dean Smith.  UNC has a total of five national championships, with two coming under Dean Smith and two under his former assistant, Roy Williams.  UNC has seen some of the best college basketball players in the history of the game come through Chapel Hill, including Michael Jordan, the greatest basketball player to ever play the game.  Jordan hit the go ahead shot with 15 seconds left against Georgetown to win the 1982 national championship and give Dean Smith his first title (http://www.youtube.com/watch?v=V2Nnc_itdEc).  Eleven years later Smith won his second championship when his Tar Heels defeated Michigan and the “Fab Five” in the title game. Roy Williams took over the coaching reigns from Matt Doherty who had left the program in shambles.  In his second year Williams transformed the team into the 2005 national champions, beating Illinois.  Williams won his second title in 2009 with an all-star lineup including Ty Lawson and Tyler Hansbrough, the ACC’s all-time leading scorer.  UNC currently has 12 alums in the NBA and a second-best 15 lottery picks in the draft.

2011-2012 Season:

  • Pre-season #1 – expected to win national championship.
  • Worst loss under Roy Williams in January at FSU, losing by 33 points.
  • Lost to Duke 85-84 in the Dean Dome on an Austin Rivers buzzer-beater.
  • UNC won its last seven games and beat Duke in Durham to win the ACC Regular Season Championship.
  • Lost to FSU in the ACC Tournament championship 85-82.
  • #1 seed in the NCAA Tournament Midwest Region
  • In the round of 32 UNC defeated Creighton, but lost point guard Kendall Marshall to a fractured wrist.
  • Lost to Kansas 80-67 in the Elite 8.
  • Final Record: 32-6, (14-2)

Outgoing Players:  (Graduating) Tyler Zeller; (NBA) John Henson, Harrison Barnes, Kendall Marshall; (maybe-NBA) James McAdoo

Incoming Players:  Marcus Paige, J.P. Tokoto, Joel James, Brice Johnson

N.C. State Wolfpack – History:  It’s been a while since NC State has been relevant in college basketball, but they are starting to turn the corner.  They made it to the Sweet 16 of this year’s NCAA tournament after not making the tournament the previous six years.  They also have one of the top recruiting classes in the nation coming in next year with three McDonald’s All Americans and could be favored to win the ACC.  NC State had its most successful years in the 1970s and early 1980s when they were coached by Norm Sloan and Jim Valvano, also known as Jimmy V.  NC State won its first national championship in 1974 under coach Norm Sloan.  They team featured David Thompson, one of the ACC’s and NCAA’s all-time greats.  In 1983 Valvano led State to its second title by beating Houston’s “Phi Slama Jama,” which included future NBA Hall of Famers Hakeem Olajuwon and Clyde Drexler.  This is the only national championship game won on a buzzer-beater, which occurred on an air-balled deep 3 from Dereck Whittenburg that found the hands of Lorenzo Charles for a dunk as time ran out (www.youtube.com/watch?v=puQvU4PBzhI).

2011-2012 Season: 

  • Started season 6-4 in first 10 games.
  • Defeated by Duke in Cameron Indoor Stadium after holding a 20-point lead with 10 minutes to go in the game.
  • Lost four out of their last six ACC regular season games.
  • Made it to ACC Tournament Semifinals against UNC, where they lost by one possession on a controversial no-call.
  • Upset San Diego State and Georgetown as an 11-seed in the first two rounds of NCAA Tournament.
  • Lost to Kansas in the Sweet 16, 60-57.
  • Final Record: 24-13, (9-7)

Outgoing Players: (Graduating) Alex Johnson, C.J. Williams; (maybe-NBA) C.J. Leslie.

Incoming Players:  Rodney Purvis, Tyler Lewis and T.J. Warren.

 Wake Forest Demon Deacons – History:  Wake Forest has fallen on hard times lately.  The ‘90s saw teams that included players like Randolph Childress, who owns the greatest performance for an entire ACC Tournament (www.youtube.com/watch?v=sRJMsoIptQo), and Tim Duncan.  The 1994-95 and 95-96 teams won two of Wake’s four ACC Tournament championships.  In the 2000s Wake had strong teams that included Chris Paul, Justin Gray and Eric Williams, but couldn’t make it past the Sweet 16.  However, they did win the 2003 ACC Regular Season championship.  The university’s only Final Four appearance came in 1962.  They have had several coaching changes in the past few years, which was sparked by the sudden death of coach Skip Prosser.  This has led to inconsistency and numerous player transfers after Jeff Bzdelik took over for Dino Gaudio.

2011-2012 Season:

  • Abysmal (which is better than they were last year).
  • Final Record: 13-18, (4-12)

Incoming Players:  Codi Miller-McIntyre, Arnaud Moto, Aaron Rountree, Tyler Cavanaugh, Devin Thomas, Andre Washington

Outgoing Players: (Graduating) Ty Walker & Nikita Mescherlakov; (Transfers) Carson Desrosiers, Anthony Fields and Tony Chennault

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Elon Club Baseball Still Photography


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Let The (March) Madness Begin

Multimedia Project

For the audio assignment we had to create a 20-30 second radio ad without naming the product or company/organization.  March is my favorite month because of March Madness.  I live for it.  I watch as many games as I can.  So I thought the timing was appropriate to do an ad CBS’ March Madness, without actually mentioning CBS or March Madness.  You can tell it was meant for CBS’s March Madness because it is the same theme song CBS uses.  There is also a mention of “One Shining Moment,” CBS’ tribute to the tournament that is played after the national title game.  I included audio of announcers calling big time shots, three of which are famous buzzer beaters, to bring excitement to the ad and to get people excited for March Madness.  I tried to take a page out of Jim Nantz’s book for the voiceover and included a somewhat cheesy line at the end, which he is known for, and mention the “madness” of “March Madness.”

SoundCloud – March Madness


Three Examples of Video Ads with Strong Audio

Old Spice (w Terry Crews) – http://www.youtube.com/watch?v=BNbMvlPc_7U

When I think of Old Spice commercials I usually think of Isaiah Mustafa’s hilarious scenes.  But they aren’t the best for listening to because they are visual heavy. On the other hand, the Old Spice commercials with Terry Crews are visually stimulating and have great audio.  Apart from Crews screaming, there are sound effects like his head opening, brain flying out and explosions.  Crews sets up the audio perfectly because he describes what’s going to happen.  He says “it’s so good it will blow your mind in front of your face.”  As soon as he finishes you can hear his head opening up, brain flying out and saying goodbye and then exploding in front of his face with him screaming.  There are subtitles in his next line, which he can’t deliver because his mind has been blown up.  Although there are subtitles that you need to read, you get the idea from listening that his brain has been blown up.  The explosions at the end are a nice touch as well.

DIRECTV: “Don’t Wake Up in a Roadside Ditch” – http://www.youtube.com/watch?v=7udQSHWpL88 http://www.youtube.com/watch?v=k2ZYIdmdx14

The new DIRECTV “don’t do something bad because cable companies are terrible (Time Warner I’m looking at you here)” has been very popular in the last few months.  I think it’s biggest selling points are its humor and that everyone can relate to being put on hold with a cable company.  When deciding which commercials to use i closed my eyes and listened to see if I could picture what was happening.  The voiceovers are the best part of the commercial because they are descriptive with the storytelling.  I can relate to being put on hold by a cable company and I know it makes me mad.  The blow off steam segment is good because you can hear the character playing racquetball and you know what it is because it makes such a distinct noise.  I think the running noises are good when the character is running from the guys trying to beat him up, but I wish it was a little louder.  I think the final scene where he’s in a roadside ditch is hilarious, but it might be tough to picture the setting by just listening.  The train sound is good, it’s just not enough.

Gatorade – “Good Wade, Bad Wade” – http://www.youtube.com/watch?v=gbu4WY7luLU

This is my favorite commercial of the three I’ve picked.  The idea of the good vs. evil Wade on Wade’s shoulders is hilarious.  If you were only listening to this you would be able to tell what was happening the whole time.  It would probably be more helpful in understanding if you’ve heard Dwyane Wade talk before so you’re sure that the two small voices are him.  The announcer sets everything up so that you know you’re in a stadium (because of the crowd noise) watching the Miami Heat play and that they’re down by two.  Once the voices start talking their tones match up with what they are saying.  The good one sounds a little nervous and just wants him to shoot a jumper, whereas the bad one sounds tough and wants him to get violent with the rim.  By the tone of the good Wade’s voice I can imagine that he’s wearing glasses.  I like the way  the crowd noise is lower and muffled when the voices are talking so you feel like you’re actually in Wade’s head.  They do a good job of showing and letting you hear the action when they briefly stop talking and then go right back into his head and the crowd is muffled.  The best part is the ending after bad Wade is encourage the dunk and good Wade is encourage the jumper, and Wade decides to dunk.  When he lifts off both heads are screaming like they’re on a roller coaster, which lets you know if you were only listening that he decided to dunk.  There is the sound effect of the emphatic slam followed by Wade yelling at the crowd as the commercial ends.  And you wouldn’t know it just from listening, but after Wade screams the Gatorade logo pops up, letting you know that he was able to dunk it thanks to Gatorade.

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Shape Up NC – Social Media

Advertising on social media has made for a shorter and quicker approach to advertising.  In my research I found that the most important aspect of social media is to keep your posts brief and include a link to direct the user to more information.  It’s also important to get people involved, whether it’s mentioning people or similar groups on Twitter or re-tweeting some of their tweets in hopes that they notice and identify with your brand, which could lead to further expansion.

The graph of The Oatmeal cartoon is helpful in describing this.  According to the cartoon the most successful way to get someone interested is to have a post saying “here is the product and here are the features.”  This will keep the user interested because the post shows you are sincere, helpful and knowledgable.  The graph also shows how times have changed since Mad Men.  The Mad Men quote “Advertising is based on happiness.  We make the lie. we invent want” is the opposite of what you want to do in a post on social media.  You do not want to push your product too much because it could annoy your consumer and you could come off as desperate.  Another bad strategy is stretching the truth.  People want exactly what they are being sold and don’t want to have to waste their time trying to understand if they are being misled.

The social media assignment was to come up with a campaign for a North Carolina health movement called “Shape Up NC.”  For the project I had to research what demographics I should try and target through social media and which social media tools would be the best to use for the site.  I finally settled on Facebook, Twitter, YouTube and an RSS Feed.  Here are 20 tweets I wrote for the campaign:
  • #ShapeUpNC is a coalition of employers, health plans & other orgs working to build a healthier state.  Join our team! http://www.shapeupnc.com/ – Feb 12
  • #ShapeUpNC wants North Carolinians to be active!  Check out some basic tips that can help keep you in shape: http://bit.ly/zhqpc – Feb 13
  • Celebrate Valentine’s Day by taking your Valentine out on a jog! #ShapeUpNC – Feb 14
  • Minimize the time you spend sitting.  Take breaks and avoid cancer! http://bit.ly/yXvypb #ShapeUpNC – Feb 15
  • Like our Facebook page to get more information on events near you! – Feb 15
  • Been to a recent #ShapeUpNC event?  Upload your photos or videos on our YouTube and Facebook pages! – Feb 15
  • It’s time for @elonuniversity’s Polar Bear Plunge! Bring a partner and see who can swim in Lake Mary Nell the longest! #ShapeUpNC – Feb 16
  • Team signups are happening all week for the Raleigh Run on February 23.  Encourage your family and friends to participate! – Feb 16
  • Bring your kids to @UNCDM’s 24-hour Dance Marathon to raise money for NC Children’s Hospital on Friday & Saturday! http://bit.ly/75IKUn – Feb 16
  • @SprChrgAlamance’s Fitness Fun Run is Saturday at 9:30 in Burlington City Park. Dress up as your favorite super hero! http://bit.ly/yJI1UD – Feb 17
  • Check out our friends @BeActiveNC’s YouTube channel to see what they’ve been doing to stay fit! – Feb 19
  • Go to our Facebook page to see photos from this weekend’s @UNCDM Dance Marathon and @SprChrgAlamance run! #ShapeUpNC – Feb 19
  • February is American Heart Month.  Here are some tips on what you can do to maintain a healthy heart: http://bit.ly/ziUmh5 #ShapeUpNC – Feb 20
  • Still want to exercise outside with snow on the ground?  Here are some helpful tips to exercise carefully in the cold: http://bit.ly/xZA4m8 – Feb 20
  • It’s not too late to sign up for the first ever NC Half Marathon at Charlotte Motor Speedway on March 25! http://bit.ly/vFIWws  #ShapeUpNC – Feb 22
  • You can eat healthy even if you’re on a budget.  Follow @MyPlate to learn how!  #ShapeUpNC – Feb 23
  • The First Lady wants to put an end to childhood obesity. @letsmove has steps for how to stay active and what to eat http://1.usa.gov/hR4mpe – Feb 23
  • @KidsInParks wants your kids to get outside and experience the trails of the Blue Ridge Parkway http://bit.ly/xN3TCK #ShapeUpNC – Feb 24
  • Support local farms by watching this video http://bit.ly/w1vhkK & following @BCBSNC, @asapconnections #inspireD #ShapeUpNC – Feb 24
  • News coming later in the week about a new #ShapeUpNC team event in March. Stay tuned! – Feb 24
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